A good way to increase the effectiveness of an email marketing campaign is to segment the distribution lists.
Segmentation means to break a list into two or more smaller lists. Subscribers can be grouped on common interests, personal information or interest in previous campaigns etc.
By doing this you can organize communications focused on the specific interests of members, or create special campaigns to reward the most active users, or to involve those inactive.
Segmentation allows us to learn more about the recipients of our email and help us provide them with information consistent with the interest shown.
The results of a good segmentation can be amazing.