Message composing is achieved through a simple yet powerful visual HTML editor with code access, CHARSET definition and the ability to insert completely customizable field tags.
A rich set of ready to use templates makes easy and fast to create professional looking emails. All the templates can be easily customized.
Email messages can be imported from external files (HTML documents or existing .eml files).
Generate newsletters with attachments and embedded images, avoiding all email message reading related problems.
Send personalized messages (“Dear Mr. John Smith”, instead of “Dear customer”)
Dear #name# -> becomes -> Dear Paul
Each email you send is different using the email merge and email personalization features. (see how to send personalized emails)
Insert an unsubscribe link (opt-out) which is required by the CAN-SPAM Act.
The message CHARSET can be set to send messages with any character system (Ciryllic, Japanese, Hebrew, Chinese, Arabic). This feature allows you to send your newsletters in different world languages.
The email messages are created both in HTML and plain text format in case the recipient has disabled HTML message viewing. Remeber: the hybrid HTML/Plain Text email is the best option for email marketing campaings.
Each email message can contain file attachments (Zip, Doc, Pdf…).
Directly import all your customer’s details into SendBlaster.
Save your existing MS Excel(TM), Access(TM) or Outlook(TM) contact list in .CSV file format, and directly import all your customer’s details into SendBlaster.
Inserting mailing list management functionalities in your web site becomes extremely easy by the subscription/unsubscription management functions and the abiltity to import data from a web source, letting SendBlaster take care of list updating and mailing the right messages to the right recipients. We also offer free CAN SPAM-law-compliant optin and double optin PHP scripts in our download section.
SendBlaster can automatically manage subscriptions (and unsubscriptions) to build permission based email marketing campaigns (even if you don't have a website). Each list can be associated with an e-mail address: when a email message with “Subscribe” in the subject line is sent to this e-mail address the sender is added to the list. If the subject is “Unsubscribe” instead, the sender gets deleted (if he/she was previously subscribed). SendBlaster newsletter software downloads new email messages from the POP3 account, verifies the subject and updates the related distribution list.
You may sort the list with a simple drag and drop for every field or even for multiple fields.
Bounce-backs are automatically recognized, and originating addresses can be either disabled or deleted from the lists. See how SendBlaster manages bounce-backs
SendBlaster can manage multiple distribution lists.
SendBlaster allows you to customize field names for the 15 available fields for each address.
Define a lists of addresses or domains which will be automatically excluded from mailings.
You may set different SMTP and POP3 configurations. Account info can be saved in multiple profiles, so that all SMTP and/or POP3 settings can be changed with a couple of clicks (Learn how to use different SMTP profiles)
Through the direct send mode, if you won’t need to modify any parameters to connect to the provider’s SMTP service. Learn how to use SMTP.
SendBlaster has an automatic duplicate prevention filter when sending.
Schedule your mailing so that it will be automatically sent at a given day and time.
In case of internet connection interruption, crash of the computer, pause of sending or whatelse Sendblaster write in logs to which emails the message is already sent, so its possible to send the message to those emails that the message has not been sent preventing to duplicate messages.
See your previous mailings logs
Manage settings related to the email sending speed.
SendBlaster's interface integrates two Web-based analisys tools: TrackReports and Google Analytics.
With TrackReports You'll know the number of read and clicked messages.
You may also measure the effectiveness of your campaigns in Google Analytics.
We give a statistic system for free: www.trackemailmarketing.com

SendBlaster is even easier to use than before. Users can choose between the classic left panel, redesigned to be visually more appealing and now supporting large or small icons, and a new toolbar which saves horizontal space on the screen. All panels are now scrollable with the mouse wheel; list selection can be synchronized across all the panels and are alphabetically ordered; all icons have been redesigned; and many more small user interface improvements have been added.
Sendblaster 2 have a button in the compose message to add a customize unsibscribe link inside the message (it is required by the CAN-SPAM Act).
SendBlaster may run in the tray system.
SendBlaster now integrates a spam score checking tool. It incorporates all the SpamAssassin rules that you need to respect to go straight to your customer’s inbox.
Check your mailing campaigns effectiveness using Google's powerful tools.
We give you a free service to browse data about your mailing opening and click rates and informations about each single user's actions.
SendBlaster 2 Pro cames with 100 new templates compared to version 1 (50 with SendBlaster Free).
Users can now add custom headers, request read receipts, set a high priority for their message, define a customized To: header supporting merge tags, enable or disable automatic filtering out of duplicate addresses when sending out.
SendBlaster now supports up to 50 connections - this could dramatically improve the speed of mailings when using a fast SMTP server. Furthermore, SendBlaster now gives users the option to not interrupt a mailing should the Internet connection temporarily stop working, which may help with unattended mailings.
You may save different configurations of settings, for istance for different mailings, different smtp settings or different email sender. It is very usfeull if you send newsletter on behalf of your customers.
You may use third-party software developed for SendBlaster.
Setting these fields and clicking on 'preview', you may see how newsletter appears with data included.
A powerful filter has been added, which lets users select and enable or disable records matching some conditions.
Directly accessing database files for backup purposes is now easier, as they are saved inside Documents folder.