{"id":1490,"date":"2018-05-08T16:12:37","date_gmt":"2018-05-08T16:12:37","guid":{"rendered":"https:\/\/www.sendblaster.com\/wpnew-2018\/?p=1490"},"modified":"2018-05-09T06:21:03","modified_gmt":"2018-05-09T06:21:03","slug":"come-inserire-link-google-analytics-nelle-email","status":"publish","type":"post","link":"https:\/\/www.sendblaster.com\/it\/supporto\/tracciatura-email\/come-inserire-link-google-analytics-nelle-email\/","title":{"rendered":"Come tracciare le email con Google Analytics"},"content":{"rendered":"

Google Analytics \u00e8 uno strumento web che analizza il traffico sul tuo sito e che pu\u00f2 aiutarti a verificare l’efficacia delle campagne di email marketing.<\/p>\n

\"Google<\/p>\n

 <\/p>\n

Per utilizzare Google Analytics hai bisogno di un account Google. Puoi ottenerne uno registrandoti qui<\/a>.<\/p>\n

Successivamente sar\u00e0 necessario inserire alcune righe di codice Javascript fornito da Google nelle pagine che desideri monitorare.<\/p>\n

Questo codice, unico per ogni sito Web, \u00e8 necessario affinch\u00e8 Analytics possa generare statistiche sulle pagine che lo contengono.<\/p>\n

Osserva l’immagine in basso: \u00e8 la finestra di SendBlaster che ti permette di creare in modo semplice link tracciabili da Google Analytics:<\/p>\n

 <\/p>\n

\"\"<\/p>\n

Queste sono le variabili che devi inserire:<\/p>\n

Termine della campagna:<\/strong> identifica le parole chiave a pagamento.<\/p>\n

Contenuto della campagna:<\/strong> per differenziare gli annunci<\/p>\n

Nome campagna:<\/strong> prodotto, codice promozionale o slogan<\/p>\n

 <\/p>\n

Per maggiori informazioni sui dati che devono essere inseriti nei tre campi, fai click sull’indirizzo riportato sopra i campi stessi.<\/p>\n

Inseriti i dati, vedrai all’interno del tuo messaggio il link appena generato.<\/p>\n

\"\"<\/p>\n

Quando i destinatari delle email cliccano il link “Travel to the beaches of Seychelles”, il loro browser aprir\u00e0 la landing page che hai specificato nei passaggi descritti sopra.<\/p>\n

Ogni visita alla pagina \u00e8 riconosciuta da Google Analytics grazie al codice Javascript che hai inserito nell’HTML della landing page. Ci\u00f2 permette ad Analytics di generare statistiche dettagliate su quella pagina.<\/p>\n

Puoi distinguere le statistiche sulle visite a pagine specifiche prodotte grazie alla tua campagna email da quelle complessive.<\/p>\n

Visionare le statistiche<\/h1>\n

Dopo l’invio della tua campagna email puoi visualizzare le statistiche di Google Analytics\u00a0 direttamente all’interno di SendBlaster. Vedi come<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Google Analytics \u00e8 uno strumento web che analizza il traffico sul tuo sito e che pu\u00f2 aiutarti a verificare l’efficacia delle campagne di email marketing.   Per utilizzare Google Analytics hai bisogno di un account Google. Puoi ottenerne uno registrandoti <\/p>\n

Continua a leggere<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[30,55],"tags":[],"class_list":["post-1490","post","type-post","status-publish","format-standard","hentry","category-statistiche-invio-email","category-tracciatura-email"],"yoast_head":"\nCome tracciare le email con Google Analytics - SendBlaster programma email marketing<\/title>\n<meta name=\"description\" content=\"SendBlaster programma email marketing Come tracciare le email con Google Analytics Google Analytics \u00e8 uno strumento web che analizza il traffico sul tuo sito e che pu\u00f2 aiutarti a verificare l'efficacia delle campagne di email\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sendblaster.com\/it\/supporto\/tracciatura-email\/come-inserire-link-google-analytics-nelle-email\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Come tracciare le email con Google Analytics - 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