{"id":2275,"date":"2018-05-19T09:15:18","date_gmt":"2018-05-19T09:15:18","guid":{"rendered":"https:\/\/www.sendblaster.com\/wpnew-2018\/?page_id=2275"},"modified":"2018-05-19T09:16:18","modified_gmt":"2018-05-19T09:16:18","slug":"e-mail-senderate","status":"publish","type":"page","link":"https:\/\/www.sendblaster.com\/de\/e-mail-senderate\/","title":{"rendered":"E-mail delivery rate"},"content":{"rendered":"

People who is new to e-mail marketing often don’t imagine that not all their sent e-mails will reach their recipients. Many reasons can compromise e-mail deliverability.<\/p>\n

Let’s try to analyze what the main reasons are.<\/p>\n

Technical reasons<\/h2>\n

The e-mail address of your subscriber is not correct.<\/strong> Your subscriber could make typing errors when subscribing to your newsletter. Even an unrelevant error in typing the correct e-mail address makes it invalid.<\/p>\n

Consider that a few people forgive their correct e-mail address, and gives to you a bad one.<\/p>\n

The recipient’s mailbox is full.<\/strong> It’s not a rare fact that some people don’t delete the old messages in their mailbox. Some mailboxes have a limited storage space. When the mailbox is full, all the new messages are rejected.<\/p>\n

The e-mail address no longer exists.<\/strong> It happens when old or unused mailboxes gets deleted<\/p>\n

Network related problems.<\/strong> Sometimes they can occurr when a ISP\u00a0runs server maintenance or something goes wrong along the network.<\/p>\n

When e-mails don’t reach their recipients and consequently they are returned to sender, a so called „bounce“ is generated.<\/p>\n

A „hard bounce“ occurs when the error is permanent (i.e. when the e-mail address no longer exists).<\/p>\n

„Soft bounces“ are related to temporary errors (i.e. when a recipient isn’t reacheable due to a network failure, the system tries to deliver again the message).<\/p>\n

See SendBlaster’s bounce-backs management<\/a><\/p>\n

Anti spam filters<\/h2>\n

Another big problem in delivering your e-mail marketing campaigns is represented by spam filters.<\/p>\n

Even you’re not spamming, sometimes your e-mail can be considered as apam anyway. So it can be deleted or moved into the spam folder of the recipient’s e-mail reader.<\/p>\n","protected":false},"excerpt":{"rendered":"

People who is new to e-mail marketing often don’t imagine that not all their sent e-mails will reach their recipients. Many reasons can compromise e-mail deliverability. Let’s try to analyze what the main reasons are. Technical reasons The e-mail address <\/p>\n

Weiterlesen<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"g1_template_page_sidebar_right.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-2275","page","type-page","status-publish"],"yoast_head":"\nE-mail delivery rate - SendBlaster newsletter software<\/title>\n<meta name=\"description\" content=\"SendBlaster newsletter software E-mail delivery rate People who is new to e-mail marketing often don't imagine that not all their sent e-mails will reach their recipients. 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